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Business Development – Persistence

As people start to look back over the year and analyse how the year has panned out for them, they able to work out why they have been successful or not.  There are a number of Olympian athletes, who understandably are earning a living in the area of business motivation and performance improvement, my favourite being Ben Hunt-Davies and his “Does it make the boat go faster” mantra.


Unfortunately for me as a sport lover, the highlight of this year has to be the Australian comeback to comprehensively win the Ashes.  A team that had been soundly beaten in the previous three series had respected cricket commentators from all over the world predicting an England win and that had its own countrymen abusing their preparation for this series.


So, what has caused the turnaround – for me the most important factor was the appointment of coach Darren Lehmann last summer has been crucial.  A complete contrast to his predecessor, Mickey Arthur, Lehmann has encouraged a laid back attitude to the sport, work hard, and enjoy a beer, whilst keeping the sports science under wraps, not having it thrown in your face, as had previously happened.  Lehmann has also been fortunate to have Mitchell Johnson, Brad Haddin and Ryan Harris back from injury.


Whilst the Australian side  were twice unlucky with the weather in England, and also weren’t good enough to enforce a winning positions at Chester Le Street, they have shown complete mastery in this series –showing desire , intensity and no little skill.


They have also shown persistence.  They knew last summer in England would be difficult, but they did not hide.  They competed to the maximum of their ability and never gave in, never made it easy for England.  They could see improvements.  Back on home soil the collective team generated an energy that England have been unable to cope with.  They never gave up – and their persistence has shown through with a stunning result.


Persistence for me is the key attribute in life. Nothing worth achieving should be easy, every project will have difficulties. Setting up your own business is bloody difficult, there are challenges that you planned for, and a lot more that you never dreamt of – But never give.

Success is a personal definition for all – persistence will help you arrive there.



Enjoy your festive break – Relax, switch off and watch the last two Test matches through covered eyes!!

Published by on December 19, 2013. Comments Off on Business Development – Persistence

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