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Blog- Accountex Exhibition 21/ 22 November 2012

Late November saw the launch of the first Accountex exhibition, held ay Olympia, London. Whilst
it’s not the first exhibition for accountants – there have been several before, it is the first exhibition
since the Accountants exhibition at the NEC, Birmingham in 2004.

Whilst many have predicted that exhibitions have had their day, since the rise of the internet, it was
interesting to see whether this would prove to be true with Accountex. I have to say, that judging by
the turn out of both exhibitors and attendees – people working for accountancy firms – then there is
a demand.

Over 50 firms were exhibiting; ranging from compliance software house such as CCH and TaxCalc,
online book keeping firms Xero and KashFlow, hosting companies – Hosted Desktop and many of
the sector’s trade bodies; ICAEW, CIMA and CIOT.

From a personal viewpoint, I was working on the TaxApps stand, and I’m pleased to say that my
three colleagues and I were rushed off our feet for most of the first day, and there were a steady
flow of visitors on Day 2. As we were so busy and also had a speaking engagement, I didn’t get any
time to wander around the exhibition, but it was interesting to see the large presence that intuit
had. Intuit are a large , multinational company, who have had a very small presence in the UK – until
the last 12 months. They have seconded Alison Ball, who successfully ran their USA Accountants
Club, in the UK, to replicate her American success. More importantly, they have given Alison , a
marketing budget. Intuit have the QuickBooks bookkeeping product, which is also available as an
online product.

Reasons for the success for the canny backing of groups such as AVN, and Mark Lee. Although I hear
that the main seminar theatre was far too small, too accommodate, all who wanted to hear Paul
Dunn of B1G1. The LinkedIn group , Accountex, has been full of positive comments and it will be
interesting to see if the exhibition reappears in 2013, and if so, will industry heavyweights, such as
IRIS, who were notable by their absence appear?

Published by on December 3, 2012. Comments Off on Blog- Accountex Exhibition 21/ 22 November 2012

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